Welcome!

I'm Shelby Holland. I believe the best stories bring people together. Whether I'm producing content or building community, I'm passionate about using inclusive storytelling to spark connection and spread joy. With a background spanning entertainment and strategy, I bring creativity, curiosity, and a relationship-first approach to everything I do. Explore my work and learn more about my experience.

Ready to bring your next story to life?

Whether you're looking for a creative collaborator or strategic partner, I'd love to connect and explore how we can create something meaningful together.

Work with me.

My Story

I'm a native New Yorker now based in Los Angeles. While New York will always be home, Southern California has become a place where I've continued to grow creatively and personally. I consider myself a global citizen, having explored 22 countries (and counting!), and I draw inspiration from the people, cultures, and stories I encounter along the way.

After graduating from Cornell University with a degree in History and a minor in Film, I began my career at Morgan Stanley, where I built a strong foundation in strategy, relationship management, and analytical thinking. Wanting to combine those skills with my passion for entertainment, I joined Netflix as a Content Strategy and Analysis Associate, partnering with creative executives to help shape programming strategy for global audiences.

My journey has continued to evolve through experiences across the entertainment industry. I supported sponsorships and partnerships at NICE CROWD, helping bring festivals and live experiences to life while collaborating with leading brands and industry partners. Along the way, I also monitored press coverage for the 2024 Sundance Film Festival, supported membership efforts for The American Pavilion at the 77th Cannes Film Festival, and continued building my own creative voice.

Today, I'm a producer, storyteller, podcaster, and strategist. I'm the co-host of Sisters Who Watch, an entertainment podcast I created with my sister that celebrates film, television, and the stories that bring us together. I'm also excited to have recently joined the Maximum Fun team as an Associate Producer for the Black People Love Paramore podcast, contributing to conversations that celebrate culture and community.

Whether I'm producing a podcast, developing a pilot script, collaborating with creators, or building community through storytelling, my goal is simple: to create inclusive stories and experiences that bring people together, spark meaningful conversations, and spread joy.

Words I live by:

โ€œIโ€™ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.โ€

It's a simple reminder that the stories we tell and the way we treat people can leave a lasting impact.